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AbbVie Brand Manager, Hematology in İstanbul, Turkey

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

•Develop brand/commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with brand planning process and brand team direction,

•Manage communications with sales force and cross-functional team to ensure marketing objectives are met,

•Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs,

•Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution,

•Maintain and develop credibility and reputation among key opinion leaders and HCPs,

•Develop, implement and update product trainings to sales force on an ongoing basis.

Qualifications

•Bachelor’s Degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,

•Min. 3 years of marketing experience in pharma industry,

•Excellent presentation, planning and organization skills,

•Strong analytical & strategic thinking & decision-making skills,

•Excellent KOL management & communication skills

•Strong innovation attitude, lateral thinking and project orientation,

•Advanced level in written and spoken English.

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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